We can guarantee any improvement in Alexa Rank only if you have Alexa Rank Certified active, that is how alexa.com works, and it cannot be changed.
Your website having Alexa Rank Certified means that you have Alexa’s traffic counter installed on your website; therefore, alexa.com can see all the traffic coming to your website. Without the counter, Alexa doesn’t count any traffic and shows only estimates.
